Email marketing: diseño y gestión de campañas

Description

In this course, you will learn:

• What is email marketing and how does it operate?
• How to build a database that is effective and uses right approaches to enhance email open rates and clicks.
• Create automated email sequences to keep your consumers happy.
• How to compose emails that are appealing to your target audience in terms of content and subject lines
• Take use of email marketing platforms.

Syllabus:

1. Introduction to email marketing
2. Design and management of email marketing campaigns
3. How to build an efficient database?
4. What is broadcasting email?
5. About email Copy writing: AIDA
6. Designing effective templates
7. What is email automation?
8. Lead Nutrition, Educational, and Sales Sequence Development
9. Identification and selection of email marketing platforms
10. Implementing email marketing campaigns.
11. Campaign measurement and analysis
12. Optimization