Share Description
In this course, you will :
- Develop effective pricing strategies
- Benchmark costs compared to competitors through relative cost analysis
- Apply conjoint analysis to understand what features customers value most
- Understand the power of network effects to drive demand
- Identify sources of competitive advantage through differentiation
Syllabus :
- Customer Demand - Foundations
- Strategies for Assessing and Increasing Demand
- Suppliers and Cost
- Markets
- Competition and Differentiation
