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In this course, you will :
- Recognize the current digital business landscape and develop strategies for defining, attracting, and engaging your audience online.
- Create a digital marketing strategy that will help you achieve your goals and objectives for any existing or new business, product, or service.
- Use testing and analytics to improve your marketing efforts and business outcomes.
- Create an audience persona based on your target demographic.
Syllabus :
- Identifying, Attracting, and Growing Your Digital Audience
- Strategies for Converting and Retaining Customers Online
- Mobile Marketing, Optimization Tactics, and Analytics
