In this course, you will :
- Create Craigslist ad headlines that entice people to click.
- Make images that entice people to call.
- Create Craigslist body text that encourages people to call you.
1. The Soul of the Ad: You're Advertising - How to Think Like an Advertiser
- The 8 Biologically Programmed Desires
- The 9 Learned Wants
- Evaluating Your Customers
- Peripheral vs. Central Route Processing
2. The Invisible Salesman: How to Create Craigslist Advertising Images That Sell
- How to Best Use the Image Section
- Ad Image Principle #1: Ad Structure
- Ad Image Principle #2: A Picture Within a Picture
- Ad Image Principle #3: The Phrase that Pays
- Ad Image Principle #4: Call to Action...Call to Action
- Ad Image Principle #5: Length Implies Strength
- Ad Image Principle #6: Get Creative with Cues
3. Magnetic Titles: How to Get Your Craigslist Ad Read First
- The Magnetic Title Equation
- Getting Their Attention in a Sea of Listings
- The Click Impulse Pyramid
- Powerful Keyword Tool: Use the Right Words
- How to Make the Most of the 70 Character Limit
- The 7 Ways to Generate Interest
- Easy Fill-in the Blank Scripts You Can Use Today
- The Final Powerful Way to Get them to Click: The Odd Use of the Location Section
4. Get Textual: Your Body Text Turns Your Reader On!
- The Ad Structures Craiglisters Use: The Role of the Body Text
- The Flesch-Kincaid Test: How to Reading Easier on the Customer
- The Forgotten HTML Tools
- D.B.O.G. Transform Your Ad From Information to Personal