Craigslist Posting: How to Create Ads that Sell

Description

In this course, you will :

• Create Craigslist ad headlines that entice people to click.
• Make images that entice people to call.
• Create Craigslist body text that encourages people to call you.

Syllabus :

1. The Soul of the Ad: You're Advertising - How to Think Like an Advertiser

• The 8 Biologically Programmed Desires
• The 9 Learned Wants
• Evaluating Your Customers
• Peripheral vs. Central Route Processing

 

2. The Invisible Salesman: How to Create Craigslist Advertising Images That Sell

• How to Best Use the Image Section
• Ad Image Principle #1: Ad Structure
• Ad Image Principle #2: A Picture Within a Picture
• Ad Image Principle #3: The Phrase that Pays
• Ad Image Principle #4: Call to Action...Call to Action
• Ad Image Principle #5: Length Implies Strength
• Ad Image Principle #6: Get Creative with Cues

 

3. Magnetic Titles: How to Get Your Craigslist Ad Read First

• The Magnetic Title Equation
• Getting Their Attention in a Sea of Listings
• The Click Impulse Pyramid
• Powerful Keyword Tool: Use the Right Words
• How to Make the Most of the 70 Character Limit
• The 7 Ways to Generate Interest
• Easy Fill-in the Blank Scripts You Can Use Today
• The Final Powerful Way to Get them to Click: The Odd Use of the Location Section

 

4. Get Textual: Your Body Text Turns Your Reader On!

• The Ad Structures Craiglisters Use: The Role of the Body Text
• The Flesch-Kincaid Test: How to Reading Easier on the Customer
• The Forgotten HTML Tools
• D.B.O.G. Transform Your Ad From Information to Personal

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