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In this course, you will learn :
- Investigating how to audit a company's internal environment in order to establish a framework for its innovation capabilities;
- Developing a strategy for an organisational structure and operational format that includes key roles and players for internal ventures within the company;
- Analyzing corporate culture in order to identify creative capabilities that leverage the company's best practises for innovation;
- Evaluating innovation portfolios and developing innovation strategies that are best aligned with the company's implementation potential.
Syllabus :
1. Innovation Environments and Capabilities
- What are some basic types of innovations?
- How can an audit reveal innovation competence and weakness?
- How many ways can companies innovate?
- How does innovation occur at different business levels?
- How does technology uncertainty influence an innovation in the marketplace?
- What are key "associating" skills of innovators?
2. Organizational Structures and Operational Formats
- How do you evaluate a winning innovation idea when you see one?
- Who are innovation's creative role players?
- Who are innovation's implementation role players?
- How do manager, entrepreneur, and innovator roles differ?
- How can innovation be framed as a process?
- Do different organizational forms matter for innovation initiatives?
- What organizational forms do innovation venture units take?
3. Corporate Culture
- How does corporate culture influence innovation and creativity?
- How can knowledge management enable innovation?
- What factors influence the feasibility of an innovation?
- How is innovation value classified within a firm?
- How can benchmarking become an innovation practice?
- How do innovation tournaments serve as a best practice?
4. Creating an Innovation Strategy
- How do innovation managers survive an innovation project?
- What's inside an innovation portfolio?
- How do disruptive innovations change the marketplace?
- How are innovations revealed in a blue ocean strategy?
- How can lead users contribute to an innovation strategy?
- How can open innovation become an entrepreneurial strategy?
