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This course prepares students for a more analytical understanding of how marketing activities shape our consumer cultures and lives. Rather than asking how 'we' can sell more stuff to consumers, this course asks what it means to be regarded as a consumer in this historical moment.
Syllabus :
1. Markets, ideology and gender
- Introduction to Consumption, Marketing & Culture1m
- Audio – Marketing and ideology10m
- Audio – Marketing and heteronormativity11m
2. Digital consumer culture
- Audio interview – Digital culture26m
- Audio interview - Surveillance capitalism and communicative capitalism26m
3. Consumers and the environment
- Audio interview – Environment29m
