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In this course, you will :
- Understand the varying role of a Product Manager through different types and sizes of companies.
- Decide which type of Product Manger best fits one's goals and personality.
- Understand the Product Lifecycle and how it applies to every product.
- Understand the modern Product Development Process that both Fortune 500s and Startups adhere to.
- Know how to identify ideas worth pursuing and dedicating resources to.
- Understand how to get at the root of customer pain points.
- Understand and communicate customer pain by type and frequency.
- Assess the core problem of a product.
- Find and compare competitors and competing products.
- Differentiate between Direct, Indirect, Substitute, and Potential competitors.
- Understand the process of Customer Development and how it relates to being a Product Manager.
- How to find potential interviewees for product interviews, user tests, and exploratory interviews.
- How to structure and run a customer interview.
- How to model interview questions correctly while avoiding bias.
- Navigate the four different types of customer interviews.
- Find potential interviewees both internally and externally.
- Write emails that will get users and potential customers to respond.
- Build user personas based on both qualitative and quantitative data.
- Understand the difference between a wireframe, a mockup, and a prototype.
- Sketch out a wireframe with just a pen and paper.
- Use Balsamiq to create wireframes at an intermediate level.
- Use a sketch system called POP for digitizing product sketches.
- Create specs for epics and user stories.
- Properly apply acceptance criteria.
- Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more.
- Correctly evaluate which product metrics to track and which to ignore.
- Apply the AARRR framework to your product.
- Apply the HEART framework to your product.
- Track your metrics using a variety of software.
- Create a product and feature roadmap.
- Create a product backlog and properly prioritize features.
- Calculate team velocity and build estimations for product delivery.
- Understand the difference between Agile and Waterfall development.
- Understand the difference between two popular Agile frames: Scrum and Kanban.
- Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more.
- Communicate effectively with all the stakeholders of a product.
- Communicate effectively with engineers in a way they will appreciate and understand.
- Communicate effectively with designers by focusing on the things they care about most.
- Communicate effectively with executives and higher-ups.
- Understand the role of technology in modern Startups and Fortune 500s.
- Understand the basics of "The Cloud" and Servers vs. Clients.
- Understand the basics of front-end vs. back-end technology, tech stacks, and how they integrate together.
- Understand the basics of APIs, what they do, what they look like, and how your team might use them.
- Understand how to obtain relevant experience to set up for a transition to Product Management.
- Build a portfolio that will assist in a hiring application.
- How to self-brand online and build a following pre-hire.
- What to look for in Product Management jobs and what to ignore.
- How to apply insider tips and tricks to getting hired as a Product Manager.
- Craft a resume that appeals to a hiring manager for Product Management placement.
- Ace the Product Manager interview.
- Excel beyond getting hired.
