The Persuasion Code: The Neuroscience of Sales Online Class

Description

In this course, you will learn :

• About the science of persuasion and how to use the pain-claim-gain framework to create more effective marketing and sales messages.
• Begins by explaining the dual nature of the human brain—rational and primal—and explains why most sales and marketing messages fail.
• Step-by-step procedure for stimulating your audience's primal brain.
• Scientific approach to selling has assisted many people in becoming more persuasive and closing more sales.

Syllabus :

1. Understanding the Two-Brain System

• Why traditional marketing doesn't work
• The primal brain vs. the rational brain

 

2. The Six Primal Brain Stimuli

• Personal brain stimuli
• Contrastable brain stimuli
• Tangible brain stimuli
• Memorable brain stimuli
• Visual brain stimuli
• Emotional brain stimuli

 

3. Diagnosing the Pain

• Are you selling or are you diagnosing pain?
• Diagnosing deeper
• An iceberg of decision-drivers

 

4. Differentiating Your Claims

• Locked content
• What should your claims do?
• Making unique claims in a crowded market
• The book titled "Why Buy From Us"
• Using one claim and three subclaims
• Creating your TOP claimss

 

5. Demonstrating the Gain

• Locked content
• The three types of value
• The four types of proof
• Examples of value statements
• Gain = value - cost
• Creating your gain demonstration

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