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We take a more systematic approach in this course, focusing on the content. How to use a narrative structure to organise your ideas, facts, and data into a logical, convincing storey. The fundamentals of scriptwriting, packing, argumentation, and language are covered in this course.
Syllabus :
1. Setting the goals
- What's the deal with goals?
- How do we change that?
- Case studies: Kindle Fire HD
- Case Studies : KPMG
- Case studies : SAS
- Examples
- Anniversary speech
- Problems with motivation
2. Sustaining interest
- Sustaining interest. Stories.
- What's a story structure?
- How do we create conflict?
- "They are the problem"
- "We are the problem"
- "Your thinking is the problem"
- Sustaining interest
- What do you do once you found a conflict?
3. Providing evidence
- How can I be more confident?
- What is the most convincing evidence?
- Causal
- Anecdotal
- Statistical
- The TED secret
- Few questions to ask
- Expert
4. The middle
- What is an analogy and how do you find a good analogy?
- What's a false analogy?
- Metaphor
- What's the problem with metaphors?
- Reframing
- Not spinning the issue
- Organize the middle
- LATCH
