Marketing enfocado en la estrategia de servicios

Description

In this course, you will learn:

• Create novel services by detecting and analysing successful service experiences.
• Recognize the need to segment and identify who we allocate the service experience to, as well as the integration of marketing, human resources, and operations.
• What is the objective of building long-term connections with clients and how do you establish a value proposition for them?
• Why is customer and staff satisfaction so important in services, and how do customers make purchases?
• To use tools such as the Flower of Service and CANVAS for the creation of successful value propositions.
• Integrate the company's internal strategy with the client's external plan.

Syllabus:

1. The preeminence of services in today's world
2. The generation of competitive advantages in services
3. The Consumer Decision Process
4. Creating Value for Customers
5. The role of service personnel. The integration of the internal strategy with the external one of the service company.