Marketing Communications

Description

In this course, you will :

• Remember what a brand positioning statement is.
• Describe the significance of market research.
• Recognize the term "market segmentation."
• Compile a list of the characteristics of three types of competitors.
• List three of the most important components of a marketing communications programme.
• Determine the best strategy for standing out in a crowded market.

Syllabus :

1. Conducting Research to Understand the Marketing Landscape

• Start with a brand positioning statement
• Research to uncover market intelligence
• Identify buyer personas
• Audit communication channels
• Create your competitive edge
• Evaluate your inputs

 

2. Creating a Marketing Plan

• Set goals pre-launch
• Develop messages that resonate
• How to reach your audience
• Use an integrated marketing approach
• Create a measurement plan

 

3. Including a Mix of Media To Excite Your Customers

• How to get your customers to tune in
• Use PR in your marketing program
• Build your email marketing strategy
• Social media campaigns to drive engagement
• Tips to enhance your SEO

 

4. Launching Your Marketing Campaign and Achieving Program Success

• Consider a phased marketing approach
• Monitoring your marketing programs
• Deliver campaign metrics and report ROI
• How to motivate your employee champions
• Get your brand ambassadors on board

Show more