Machine Learning for Marketing in Python

Description

In this course, you will :

• Investigate the fundamentals of machine learning methods used in marketing.
• You will learn about various types of machine learning, data preparation steps, and will run several end-to-end models to understand their power.
• Learn the fundamentals of churn prediction, then fit logistic regression and decision tree models to predict churn.
• Examine the results to gain insight into what is causing the churn.
• Learn the fundamentals of Customer Lifetime Value (CLV) and the various methods for calculating it.
• Investigate two distinct models that provide insights into customer purchasing patterns and group them into distinct and interpretable customer segments.

Syllabus :

• Machine learning for marketing basics
• Churn prediction and drivers
• Customer Lifetime Value (CLV) prediction
• Customer segmentation