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In this course, you will learn :
- Show how to find and fix problems, increase visibility, improve site architecture, and speed up page load speed on your own website.
- Create captivating strategies for launching a global web marketing campaign.
- To evaluate your competitors, use tools that provide insightful data.
- Perform data analysis to provide value to stakeholders.
Syllabus :
1. Take Your Website Global
- Introduction to Take Your Website Global
- Prepare Your Framework for Global Expansion
- Strategize to Grasp Global Opportunities
- Use Principles and Practices to Win on a Global Level
- Align with Search Engines’ Global Guidance
- Structure Your URLs for Greatest Global Impact
- Employ Localization to Best Serve Global Customers
- Engage Launch Strategies for Global Web Marketing
- Validate Global SEO and Empower Stakeholders for Global Roles
2. Make the Most of Mobile and App SEO
- Prepare for a Mobile Marketplace
- Grasp the Huge Opportunity in Mobile and Apps
- Check this List of Mobile Friendly Best Practices
- Beat the Competition with Easy-to-Find Apps
- Use Keywords to Optimize and Localize Your App Store
- Interpret and Use Data to Competitive Benefit
- Generate Great Business Results from Case Studies
- Take Advantage of Innovations and Future Trends
3. Identify Metrics to Drive Performance
- Introduction to Identify Metrics to Drive Performance
- Make Sense of Today’s Data to Provide Future Insights
- Overcome Common Mistakes & Errors in Data Analysis
- Quantify Success with Many Useful Metrics
- Measure What Matters with Data Analysis Tools
- Benefit by Learning to Use Google Analytics
- Analyze Data Reports to Increase Revenue
- Consider Advanced Analytics to Drive Business
- Enhance Performance with Enterprise-Level Platforms
