Best B2B Marketing Tools to Use in 2024

Best B2B Marketing Tools to Use in 2024

We live in a world where we consume information 24×7 and overflow with information. So it is very challenging to make a product stand out and ensure a closure with sales. It is mostly done through the help of Marketing Tools and in this article, we will try to understand this revolution in the marketing world.

A marketing tool is a communication tool that enables the seller to communicate with the customer and ensure a closure or conversion through it. Let us start the journey to understand it by knowing a few of them in detail.

Importance of B2B Marketing Tools

With the growing availability and accessibility of any product, it is of utmost importance for a seller to stand out in the crowd. Furthermore, they should also ensure that their product is reaching the right set of people. It is done through various marketing tools and tricks. Let us understand this in a bit more detail through the below points.

Data: The moment you lean towards a marketing tool for your business, you get to access an organic data board that carefully helps you with your consumer behavior. A marketing tool is like having a constant vigil on your products. It provides insight into product performance and customer conversion rates. Hence, you as a seller will know how to upgrade, restock, or price your product. It is always having a detailed analysis of your business at your fingertips.

Consumer: As a seller, it is a blessing to know your target audience. It enables you to understand its demographic and cater to the consumer base according to gender, age, interest, etc. It gives you an upper hand on your target audience. Let us understand this through an example, search engine optimization will ensure that you have organic traffic specific to your product. With email marketing, you can keep in touch with your customers and ensure there is a conversion. A cart recovery feature will keep reminding your customers that they have yet to buy your product. Hence, a marketing tool will always keep working in your favor.

Automation and Customization: Using marketing tools will not only help you with data or a consumer base, but it will also help you customize your online presence as a seller and help in conversion. For example, a sales funnel is always a sustainable choice compared to an advertising banner. It will not only give your customer a hassle-free check-out option but also keep suggesting relevant products before the final purchase automatically. It makes the transactional exchange easier and more intriguing owing to its dynamic nature. Furthermore, it enables you to personalize your content as per your demographic.

Hence, opting for the use of a marketing tool helps us understand where our business stands and how we can improve further. It also helps us to understand our consumers and cater to them in a personalized way. Let us now look at some tools in detail to understand how this entire ecosystem operates.

CRM Software

Customer Relationship Management Software is software that helps you track your consumer behavior and, in turn, helps in a conversion. It creates an environment where you can understand and monitor all the interactions a customer does on your platform, including live chats. It is like a constant track on your business without anyone being present.

Definition and Importance

Implementing Customer Relationship Management software on your platform is like assigning a representative for every customer that hits your website. It keeps a detailed track of every interaction a customer does on your platform which includes and is not limited to scrolling, checking products, wish listing, ordering, and previous history. It helps you build a relationship with your customer by storing all this data in one place and making it accessible anytime.

Not only that it helps your sales team to focus majorly on sales strategies and planning rather than focusing on customer-centric activities. The CRM software whilst giving you an insight into the customer base also makes sure you cater to them with the right products. Furthermore, it helps customers take more interest in your products by suggesting supplementary products and elevating their purchase. The idea of CRM software is to make sure the customer enters a highly monitored environment for you to make good use of their behavior.

Now that we know what a CRM does, let us quickly understand its importance with the below points.

  • Sales: A CRM tool will ensure there is an increase in sales by managing the leads.
  • Customer Relationship: A detailed insight into customer behavior enables you to understand their pattern and cater to them accordingly. Hence, making sure to establish a better relationship with them.
  • Customer Retention: To gain a customer's trust, it is of utmost importance to ensure the after-sales service is always on point. The CRM software enables a smooth after-sales service and live support, which in turn results in increased customer retention.
  • Automation: The streamlining of the basic tasks with automation ensures that it is not only fast but has fewer errors.

Now that we have understood the undeniable importance of CRM software, let us look into some of them and their top features to look out for.

Top CRM Tools for B2B And Features.

HubSpot CRM

It helps you access not only marketing and sales data but also operations. It has an integrated platform that not only helps big businesses but small ones too. It is AI-powered and helps you with weekly insights into your data. The starter pack is free and it also has a demo option.


  • Customer Lead Generation.
  • Analytics
  • Customer service
  • AI Chatbot
  • Sales Automation
  • Social Media and Omni Channel Marketing

Salesforce CRM

Salesforce is one of the most popular American cloud-based CRM software. It caters to both big brands and also small businesses. It has industry-specific features and helps you achieve your targetted growth accordingly. Furthermore, it has a free version to help you with insight.


  • Future sales forecasting
  • Email and Social Media Marketing
  • Order Management
  • Automated Workflow
  • Data Reports.
  • 24*7 Helpline for Business

Nutshell CRM

Nutshell is created crater for small to medium businesses and has a user-friendly interface. It enables automation every step of the way and lets you connect with the rest of your tech track for free. It has a free version in place that allows basic features.


  • Email Marketing
  • Contact Organisation
  • Sales Automation
  • Advanced Reporting
  • Has cheaper implementation and contact costs.

Active Campaign

Active Campaign is an all-in-one software that helps with sales, automation, and email marketing. It has a dynamic omnichannel marketing strategy in place that ensures a closure for you.


  • Campaign engagement with personalized SMS and emails.
  • A/B Testing
  • Creates personalized customer journey details to ensure repeat customers
  • Marketing tools
  • Pre Build Automation

Marketing Automation Tools

These days it is not important to not only have a good product but as a seller one needs to ensure that their marketing strategy is in place. Otherwise, owing to competition, your customer journey may never experience the desired closure. Hence, this is where marketing automation tools come in place. They ensure that all the necessary marketing tasks are achieved without any human intervention. It not only saves a lot of time, but a timely execution ensures increased sales and conversion.

Benefits of Marketing Automation

Marketing automation helps you perform repetitive tasks with the same accuracy and zeal without any human intervention. The idea of marketing automation is to make sure that you are capable of making data-driven marketing decisions by personalizing customer experience. It also ensures you reduce your expenses on marketing by executing your ideas in a short period. Some examples of marketing automation are email marketing, welcome email, post-purchase email, offer emails, landing pages with offers, surveys, cart recovery, etc.

Leading Tools in the Market And Features

Adobe Marketo Engage

It is a perfect tool that integrates your sales and marketing team together and offers a lot of features from CRM, ads, etc. It enables you to have a cross-channel integration that makes sure your campaign is always successful.


  • Cost-effective plans
  • Email Marketing, Sales Automation
  • CRM
  • Customer support
  • Digital Advertising
  • Account Based Marketing

It is a tool specially designed to message your customers that is backed up by relevant tools to ensure customer conversion. It enables you to build a customizable workflow builder and has a code editor to ensure relevant emails are sent.


  • Email Marketing
  • SMS Marketing
  • A/B Testing
  • Automation Workflows
  • Push Notifications
  • Customer Service

Email Marketing Tools

An email marketing tool enables you to send emails to your customers on the various stages of their customer journey. It enables you to stay in constant contact with your customer and tries to establish a professional, fruitful relationship. Let us look at some benefits of email marketing tools at a glance to understand their importance.

Importance of Email Marketing in B2B

It is one of the most important features of B2B marketing. Email marketing not only helps you to reach a wide number of audiences at once, but it also helps you build trust with them. Since it enables you to stay in regular contact with your customers and make them feel significant to the brand. A personalized email by a brand will generate a more positive response than a generalized ad campaign. Furthermore, email marketing has a higher success rate than a digital campaign, since it is tough to grab a customer's attention with just one advertisement.

Best Tools Available and Features:


It is one of the most popular email marketing and automation platforms. It also has various other business solutions as per your needs. It has a highly user-friendly interface and versatile ways to communicate with your customers. If you are new to the marketing world, then this tool will help you in great ways.


  • Email Marketing
  • Marketing Automation
  • Social Media Marketing
  • Reporting Analytics
  • CRM
  • Pre Designed Layouts


Formerly known as sendinblue it is an automated platform that enables you to send emails and relevant messages to your customers. It helps you to have a professional relationship with your customers and maintain it efficiently.


  • Email Marketing
  • Marketing Automation
  • WhatsApp and SMS Campaigns
  • Customer Service
  • Automated deal tracking

Content Marketing Tools

Content marketing is a marketing tool that employs relevant digital tools to promote a product. It is different to traditional marketing since it intends to talk about the product in detail and is done across various platforms like articles, podcasts, videos, social media, etc. It is an inbound marketing strategy that aims to educate consumers about the product by employing multiple digital assets.

Role of Content in B2B Marketing

We have been discussing how it is important to grab the attention of a customer swiftly before they are distracted. However, content marketing, adds a twist to this traditional approach by highlighting the best features of a product to grab attention. Let us understand how this plays out in the B2B Marketing scene.

  • The most critical role that content plays in the world of marketing is to create a connection between you and your customer. Since it is mainly done interactively, the approach is always to build trust and credibility.
  • Content Marketing is always a preferred approach since it not only advertises the product but also highlights its various functions and durability, encouraging transparency.
  • If a customer sees regular content on a product, it will not only induce interest but also help you build a consistent business strategy that will yield optimal results.
  • It adds a personal touch since the customer associates a face or a speaker with the brand, making it a more humane experience.


It is the cheapest and easiest way for a seller to enter the world of content marketing. It has a wide range of Pulgin and Themes that help you build your website. It also provides you with the platform to write blogs and manage your content accordingly


  • Website Creation
  • Sales Funnels
  • Blog Writing
  • Cheap and easy user interface


It is the perfect tool for you to venture into the content marketing world. Buzzsumo helps you with not only ideas but trending topics too. Furthermore, it helps you connect with influencers and get insight into the industry.


  • Content Ideas
  • Trending ideas
  • Content Analysis
  • Social Media engagement metrics

Analytics and Reporting Tools

In order to have an insight into your business, you need to have tangible data that highlights trends and behavior. The analytics and reporting tools help you with this very feature. There are certain software that make data understandable and readable so that you take the necessary steps to encourage sales. Furthermore, employing analytics and reporting tools is the key way to understand consumer behavior.

Importance of Data in B2B Marketing

Data is the key to success in B2B marketing. It is the only way through which as a seller you can have an upper hand over your customers.  Data will ensure that you are selling the right product to the right demographic and in turn ensure sales. Let us try to understand its importance through some basic features.

  • As a seller, it enables you to understand your customer’s preferences.
  • It enables you to provide your customers with a personalized experience.
  • ‘It helps in building strong customer relationships.
  • It reduces costs
  • Data helps with optimized campaigns
  • It also helps in predicting any trend.

Top Tools for Analytics and Reporting

A data analytics and reporting tool will break down data for you in simpler terms. Now that we understand what a data analytics and reporting tool does, let us see a few examples of such tools.


It is ideal for data visualization and helping you understand your data in simpler terms. It not only offers data management but has visual storytelling that helps you understand your numbers better.


  • Holistic data culture
  • Fast results
  • Dashboard creation
  • Not code-oriented, hence easier on the user.

Google Analytics

It is a marketing platform by Google that helps you understand your customers. It is free and ensures that your data acts as a positive catalyst in your business. It has a comprehensive feature that is suitable for any range of business.


  • User behaviour monitoring
  • Traffic analysis
  • Real-time data
  • Machine learning for data insights
  • Automated reporting
  • Complete understanding of customers


The best marketing tool for you will always depend on your business structure and your expectations from the tool. You will be a better judge of your preferred tool by making sure the tool you choose checks in all the required boxes.

We hope this article has helped you gain some insights into your available options and will help you make a sustainable decision. Also, if you have made it this far then certainly you are willing to learn more, and here at Coursesity, it is our duty to enlighten people with knowledge on topics they are willing to learn. Here are some more topics that we think will be interesting for you!