5 Best Marketing Psychology Courses [2024 Updated]

5 Best Marketing Psychology Courses [2024 Updated]

Welcome to the intriguing world where consumer behavior meets the art and science of marketing – the realm of Marketing Psychology. If you've ever wondered what influences people's purchasing decisions, why certain ads are more compelling, or how brands create lasting connections with their audiences, you're about to embark on a fascinating journey.

Keeping this in mind, here at Coursesity, we have curated the best Marketing Psychology courses available online, unlocking the secrets behind successful marketing strategies that tap into the human psyche. Unravel the mysteries of Marketing Psychology and empower yourself with the knowledge to create impactful and persuasive marketing campaigns.

Top Marketing Psychology Courses List

  1. Smart Marketing with Price Psychology
  2. Market Research and Consumer Behavior
  3. Marketing Psychology: How To Become A Master Of Influence
  4. Marketing Psychology and Consumer Behavior
  5. Marketing Psychology – The Art of Ethical Persuasion

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1. Smart Marketing with Price Psychology

In this course, we delve into the intricacies of marketing strategies by leveraging insights from behavioral science. Drawing on real data, we explore six major tactics that can enhance your marketing endeavors, incorporating over 30 psychological price effects to amplify the impact of your offline and online campaigns.

In this marketing psychology, you will learn the following:

  • Price your product or service to maximize revenue.
  • Understand how consumers perceive and think about prices.
  • Run promotions that make people think they're getting an amazing deal.
  • Think about your full set of products and services in ways that maximize earnings.

The course covers a spectrum of topics, including selecting the optimal price that resonates with consumers while maintaining profitability, crafting compelling ways to present your price, and effectively communicating your pricing strategy. We also delve into the art of framing your price to maximize communication effectiveness, leveraging context to present different-priced products for maximum profit, employing smart discounting practices to make promotions irresistible, and adeptly handling extra charges to ensure transparent and effective communication of prices.

Unlock the power of psychological pricing and revolutionize your marketing approach with these proven strategies. Whether you're a marketing professional seeking to elevate your skills or an entrepreneur navigating the complexities of pricing strategies, this course provides valuable insights that can reshape the way you approach pricing in your marketing campaigns.

  • Course rating: 4.6 out of 5.0 (2,758 Rating total)
  • Duration: 3 Hours
  • Certificate: Certificate of completion

2. Market Research and Consumer Behavior

Embark on your marketing journey with the foundational insights provided in the first course of this specialization. The course is strategically divided into two key sections: Market Research and Consumer Behavior.

In this marketing psychology, you will learn the following:

  • Translate decision problems into research questions.
  • Design effective research plans.
  • Analyze gathered data.
  • Interpret and communicate survey reports.
  • Translate research results into actionable marketing recommendations.
  • Understand the consumer decision-making process.
  • Identify key moments from need identification to product consumption.
  • Cultivate a genuine "consumer focus" in managerial decisions.
  • Analyze psychological variables influencing consumer decisions.

In the Market Research module, you'll acquire essential tools and techniques to transform a decision problem into a focused research question. Learn the art of designing a comprehensive research plan, analyzing gathered data, and effectively interpreting and communicating survey reports. This skill set empowers you to translate research results into actionable recommendations for your marketing strategy.

The Consumer Behavior section zooms in on the intricacies of the consumer decision-making process. Explore key moments, from identifying a need to purchasing and consuming a product, and cultivate a genuine "consumer focus" in your managerial decisions. Analyze the psychological aspects that influence consumers at different stages, gaining valuable insights into their hearts and minds.

  • Course rating: 4.4 out of 5.0 (4,602 Rating total)
  • Duration: 6 Hours
  • Certificate: Certificate of completion
Market Research and Consumer Behavior
Offered by IE Business School. Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for ... Enroll for free.

3. Marketing Psychology: How To Become A Master Of Influence

This course delves into the strategies and insights from behavioral science to enhance your marketing efforts. With a focus on real data, the course explores over 30 psychological price effects, providing valuable tools to strengthen both offline and online marketing campaigns. The key areas covered include choosing the right price, presenting and framing prices effectively, utilizing context to advantage, smart discounting practices, and handling extra charges. This course is divided into five parts.

In this marketing psychology, you will learn the following:

  • Create Effective Marketing Funnels That Drive Sales.
  • Create Lead Magnets That Your Prospects Desperately Want.
  • Apply The 12-Step Formula For Writing Scripts For Videos That Sell.
  • How To Drive High-Paying Customers From Amazon For FREE.
  • Apply The Value Hammer Technique To Craft Irresistible Offers (In Any Market)!
  • Write Effective Emails In Your Email Marketing Sequence.
  • Identify Your Target Audience (Demographics & Psychographics).
  • Influence The Decision Brain Of Your Prospect To Close More Sales.
  • Come Up With Effective Names For Digital Products.
  • Increase The Value Of Your Ideas 10x.
  • Discover The Elements Of High-Converting Squeeze Pages.
  • Communicate To The 4 Learning Styles (by David Kolb).
  • Create High-Quality Content That Your Customers Will Love.
  • Choose The Right Pricing Strategies And The Ones You Must Avoid.
  • Use The Framing Effect To Influence Buying Decision.
  • Understand When And How To Present The Price Of Your Product.
  • Implement Pricing Tactics To Increase Sales.
  • Price Your Product Line.
  • Increase The Effectiveness Of Your Discount Tactics.
  • Calculate Important Business Metrics (Simple Formulas Provided).
  • Use The Two Forces (Pain And Pleasure) To Influence Buying Decision.
  • Apply The Power Of Anticipation To Your Marketing.
  • Apply The Urgency Principle To Close More Sales.
  • Eliminate The Chance Of Decision Fatigue.
  • Align Bonuses To Your Main Offer.
  • Apply Social Proof On Your Sales Page, Squeeze Page, And Blog.
  • Understand The Difference Between Emotional And Rational Appeal (And Use The Right One For Your Audience).
  • Apply Guarantees As Objection Killing Devices.
  • Discover The Most Critical Points In Your Marketing Funnel That You Must Test.
  • Use FAQ As An Objection-Killing Device.
  • Apply An Onboarding Sequence To Reduce Refunds.
  • Enhance Your Listening Skills.
  • Top 3 Elements Of Highly-Converting One-Time Offers (OTOs).
  • How To Apply "The Same Day Funnel".
  • How To Apply "The Recurring Revenue Funnel".
  • How To Apply "The High-Ticket Funnel".

First, you will learn to create superior-quality digital information products with proven techniques. Explore creating compelling product names, teaching ideas effectively, communicating with clarity, and increasing the perceived value of your products.

Second, you will understand the significance of perceived value in pricing decisions. Delve into general pricing strategies, the Framing Effect, optimal timing for presenting prices, Decoy Pricing, effective discounting, and strategic product line pricing.

Third, you will master powerful psychological triggers to boost conversions. Gain insights into communicating with the decision-making part of the brain, leveraging underlying forces behind actions, employing the Power Of Anticipation and Urgency Principle, and using bonuses and social proof effectively.

Fourth, you will automate your marketing and build a highly effective funnel. Learn critical elements of effective funnels, identifying target audiences, designing high-converting squeeze pages, creating irresistible lead magnets, and setting up email sequences and sales videos.

Lastly, you will understand the importance of post-purchase customer service. Explore implementing an Onboarding Sequence, protecting valuable assets in your online business, and gaining insights from customer service surveys.

  • Course rating: 4.5 out of 5.0 (2,151 Rating total)
  • Duration: 10.5 Hours
  • Certificate: Certificate of completion

4. Marketing Psychology and Consumer Behavior

Understanding psychology is a critical element for success in marketing, as it unveils patterns in consumer behavior and aids in making informed decisions. This course is designed to provide a comprehensive understanding of psychologically-based observations in consumer behavior, empowering participants to utilize this knowledge strategically.

In this marketing psychology, you will learn the following:

  • Get a firm grasp of psychological principles that drive purchase decisions.
  • Learn how to develop effective and highly profitable marketing strategies.
  • Easy and straightforward learning process.
  • Learn a plethora of psychologically-based observations to employ.
  • Understand how consumers make purchase decisions.
  • Identify patterns in consumer behavior.
  • Many examples to choose from.
  • Discover the role of perception and attitude in consumer behavior and how we can guide it.
  • Get the tools to develop your own creative marketing strategies.

The course emphasizes the importance of marketing psychology in increasing sales and highlights that the presentation of an identical offer can yield multiplied returns when approached differently. Ultimately, marketing psychology is not merely a supplementary knowledge but an essential tool for developing effective and highly profitable marketing strategies.

  • Course rating: 4.4 out of 5.0 (422 Rating total)
  • Duration: 1 Hour
  • Certificate: Certificate of completion

5. Marketing Psychology – The Art of Ethical Persuasion

Unlock the power of psychology in marketing and learn how to connect with your target audience throughout the entire buying process to drive increased sales and cultivate strong customer relationships. This course focuses on leveraging psychological principles not to manipulate but to gain a deeper understanding of consumer behavior, motivations, and needs.

In this marketing psychology, you will learn the following:

  • Understand the importance of psychology in marketing and advertising.
  • Use marketing tactics based on psychological principles to better satisfy customer needs.
  • Identify the stages of the purchasing process and utilize psychological tactics to increase sales.

The objective is to equip you with insights into how your prospects and customers think, enabling you to respond more effectively to their needs. Throughout the course, you will develop a foundational understanding of basic psychology and recognize the significance of psychological principles in marketing.

By completing this course, you not only enhance your marketing acumen but also develop the ability to ethically leverage psychological principles for creating impactful and resonant marketing strategies that truly resonate with your audience.

  • Course rating: 4.4 out of 5.0 (998 Rating total)
  • Duration: 1 Hour
  • Certificate: Certificate of completion

Hey! If you have made it this far then certainly you are willing to learn more and here at Coursesity, it is our duty to enlighten people with knowledge on topics they are willing to learn. Here are some more topics that we think will be interesting for you!