Description
About: Ideal for marketers, it offers detailed analytics to help refine social strategies and understand audience behavior.
Features:
-
Audience Intelligence: Offers detailed audience segmentation and cultural insights from social data.
-
Social Intelligence: Analyzes social consumer segments based on real behavior and affinities.
-
Digital Intelligence: Uncovers digital audience insights to help understand the groups that matter most.
-
Demand Intelligence: Provides data on audience demand for brands, talent, and intellectual properties.
Pros:
-
In-depth audience insights
-
Supports complex targeting
-
Effective for large campaigns
Cons:
-
Steep learning curve
-
Higher pricing for advanced features
Pricing:
Audiense has 2 pricing editions:
-
Free Trial available.
-
Audiense Intelligence: £1199/month
-
X-Marketing: £23/month