5 Best Product Marketing Courses For Beginners in 2024
What is Product Marketing?
Product Marketing means deepening the customer's understanding and leveraging the knowledge of the market, product, product strategy, and competition to enable marketing and sales organizations to optimally execute product-related activities.
Essentially, Product Marketing ensures that the product is presented to customers and internal teams in a clear manner, highlighting its benefits, thereby increasing demand and usage. Product Marketing is a great career, but it's a competitive space because of its difficult scale. You would need to be continuously learning if you want to stand out from the crowd.
Why Product Marketing is important?
Product marketing is important because it helps production and engineering teams in the business to build products that satisfy the needs of their target audiences, as well as that, are appealing to consumers.
Product marketing helps to form a product strategy, building intimate knowledge about target personas, their goals, needs, and challenges, as well as how they are using existing products. It is tightly integrated with sales, making sure teams are well-equipped with sales knowledge and sales enablement resources needed to sell products effectively.
Top Product Marketing Classes For Beginners List
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Top Product Marketing Online Courses & Certifications
1. Product Marketing for Technology Companies
Master your product marketing skills through practical examples and exercises.
The course includes:
- Foundation
- Marketing
- Product Management and Development
- Sales Enablement
- Product Positioning and Messaging
With this Product Marketing tutorial, you will learn how to support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team. The course will show you different types of product launches and their deliverables which are recognized across both product and marketing.
Next, you will learn how to set up and manage a scalable Learning Management System for standardized, interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.
Plus, you will learn how to create your product positioning and successfully deploy multilayered messaging through the use of strong storytelling.
You can take the Product Marketing for Technology Companies certificate course on Udemy.
Course rating: 4.5 out of 5.0 ( 369 Ratings total)
Duration: 3 h
Certificate: Certificate on completion
2. Digital Product Management
Learn Digital Product Management from scratch.
In this course, you will learn:
- Creating and managing a team charter that drives alignment and autonomy.
- Leading from the front with an actionable design narrative on your customers.
- Creating a culture of experimentation with hypothesis-driven development.
- Instrument-relevant, actionable analytics into your product program.
Initially, you will learn how to create the actionable focus to successfully manage your product and focus your work using modern product management methods. You will learn to manage and amplify your existing products.
Next, you will learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective. You will also learn how you can manage new products and explore new product ideas.
Moreover, you will learn how to identify the right questions at the right time, and pair them with the right methods to do just enough testing to ensure you minimize waste and maximize the outcomes you create with your user.
You can take a Digital Product Management certification course on Coursera.
Course rating: 4.8 out of 5.0 ( 2,128 Ratings total)
Duration: 60 h
Certificate: Certificate on completion
3. Product Marketing Foundations Online Class
Learn the essentials of product marketing. Discover how to strategically create and launch products that align with your customers' wants and needs.
The course includes:
- Product Strategy
- Product Lifecycle
- Product Market Fit
- Go-To-Market Plan
This Product Marketing course goes over the foundations of product marketing, explaining what it actually involves and how to excel at it. You will learn about the stages of the product lifecycle—from launch to decline—and what to focus on in product marketing at each stage.
Additionally, you will explore the steps necessary to achieve product-market fit, review messaging best practices, see how to use a Lean Canvas to efficiently manage your product marketing, and more.
You can take Product Marketing Foundations Online Class certification course on Linkedin Learning.
Course rating: 4.7 out of 5.0 ( 462 Ratings total)
Duration: 54 m
Certificate: Certificate on completion
On the flip side, if you're interested in the job profile of a Product Manager, you can check out our curation of 5 Best Product Manager Bootcamps for Beginners.
4. Managing Product Marketing
Learn How to Collaborate with Product Marketing as you bring products to market.
The course includes:
- What Role Does Product Marketing Play?
- Communicating with Product Marketing for a Successful Launch
- Ensuring a Successful Launch with Product Marketing
In this course, Managing Product Marketing, you will learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success.
First, you will explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. Next, you will discover how to effectively communicate the message about the product.
Plus, you will learn how to work with product marketing for a successful launch. When you are finished with this course, you will have the skills and knowledge of working effectively with product marketing needed to effectively launch a product.
You can take the Managing Product Marketing certification course on Pluralsight.
Course rating: 4.5 out of 5.0 ( 10 Ratings total)
Duration: 37 m
Certificate: Certificate on completion
5. Advanced Product Marketing Online Class
Enrich your product marketing skillset.
The course includes:
- Product Marketing Research
- Product Marketing Positioning
- Product Marketing Messaging
- Product Marketing: Go to Market
This Product Marketing course shares advanced techniques designed to help product marketers accomplish this central goal—ensuring that a product resonates with its intended audience—with finesse.
You will learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, the course will give you tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
You can take the Advanced Product Marketing Online Class certification course on Linkedin Learning.
Course rating: 4.6 out of 5.0 ( 362 Ratings total)
Duration: 40 m
Certificate: Certificate on completion
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