6 Best Google Tag Manager Courses & Training online
The best online courses & Tutorials to Learn Google Tag Manager for beginners to advanced level.
In the noisy digital world, data is what really matters. Every day a new or existing vendor releases new pixel/marketing tags to help analysts, digital marketers, and developers collect more data.
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Once the Tag Manager snippet has been added to your website or mobile app, you can configure tags via a web-based user interface without having to alter and deploy additional code. This reduces errors and frees you from having to involve a developer whenever you need to make changes.
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Top Google Tag Manager Courses, Tutorials List
- Google Tag Manager (GTM) Training Course - From Zero to Hero
- Google Tag Manager with Facebook & Google Remarketing Tags
- Advanced Google Tag Manager Online Class
- Google Tag Manager (GTM) Advanced Applications
- Learn Google Tag Manager: Crash Course
- Learning Google Tag Manager Online Class
1. Google Tag Manager (GTM) Training Course - From Zero to Hero
Learn Google Tag Manager (GTM) with Google Analytics including event tracking and Facebook Retargeting/Remarketing Pixel
- Course rating: 4.2 out of 5.0 (2,676 Ratings total)
- Duration: 3.5 Hours
- Certificate: Certificate of completion
With this course, you will be able to:
- Learn & understand how to use Google tag manager
- Learn how to deploy various tags and track them in Google Analytics
- Achieve Google Analytics implementation mastery
- Learn how to use Data Layer to track certain actions
- Learn how to deploy Facebook pixel via Google Tag Manager
This course will take you to step by step through various features of Google Tag Manager and show you how you can implement various Tags. In this course, you will learn the fundamentals and essentials of tag manager, signing up for Google tag manager, details of Google tag manager interface, how to setup Google tag manager for Google Analytics and track page views, how to setup external link tracking as events in Google Analytics via Google tag manager, and how to set up button click tracking in Google analytics.
In addition, you will learn how to track JavaScript errors using Google tag manager ( GTM), deploy GTM in WordPress, understand and use the data layer in Google tag manager, push dynamic values and custom events in the data layer, deploy Facebook conversion and re-targeting pixel to drive higher conversions, and Facebook event tracking to track specific actions on your site and create targeted list based on those actions.
You can take Google Tag Manager (GTM) Training Course - From Zero to Hero on Udemy.
2. Google Tag Manager with Facebook & Google Remarketing Tags
Learn how to use Google Tag Manager ( GTM ) by deploying Facebook and Google Remarketing Tags on your WordPress Website
- Course rating: 3.3 out of 5.0 (313 Ratings total)
- Duration: 2 Hours
- Certificate: Certificate of completion
With this course, you will learn about:
- Working with Google tag manager (GTM)
- Deploying tracking codes on your website
- Auto event tracking with GTM
- How to deploy Google Analytics tracking code with GTM
- Tracking form submissions, file downloads, link clicks, button clicks
- Deploying Facebook and Google Ads
- Re-marketing pixel in your website
- Conversion tracking with GTM
In this course, you will be learning to deploy the following tags on your website, Google analytics, tracking code, Facebook, remarketing pixel, Google ads, and conversion pixel. You will be able to track, file downloads, outbound link clicks, form submissions, button clicks, conversions, and e-commerce tracking.
You can take Google Tag Manager with Facebook & Google Remarketing Tags on Udemy.
3. Advanced Google Tag Manager Online Class
Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.
The course includes:
- Custom Variables in the Data Layer
- Advanced Tagging Techniques
- Modifying Page Contents
- Tag Management Process
- Server-Side Tagging
This Google Tag Manager tutorial teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and server-side tagging. It shows you how to capture the data you need for custom variables.
Next, the course walks you through advanced tagging techniques like measuring how many users are reading each post and using the full Enhanced ECommerce implementation for Google Analytics.
Plus, it shows you ways to modify your page contents with Google Tag Manager. The tutorial also explores some naming conventions and templates that help track and standardize your projects, then explains how to make sure you are compliant with GDPR and CCPA cookie consent.
4. Google Tag Manager (GTM) Advanced Applications
Learn the advanced applications of Google Tag Manager (GTM) beyond basic Google Analytics tracking
- Course rating: 4.5 out of 5.0 (331 Ratings total)
- Duration: 2 Hours
- Certificate: Certificate of completion
With this course, you will learn:
- Advanced uses of Google tag manager.
- Track user interaction with videos on your site.
- How to use data layers.
- How to use custom events.
- Track video interactions in Google analytics.
- Detect ad blockers and show a message to users who block the ads.
- Send values to custom dimensions in Google Analytics using Ad blocker as an example.
- Track and create a universal user-id view in Google Analytics
- Integrate CRM data with Google Analytics data
In this course, you will go through some advanced topics such as understanding & using data layers, understanding and using custom HTML tags in Google tag manager, using data layers to push dynamic values and trigger Google tag manager, track Vimeo video interactions.
In addition, you will learn how to use custom JavaScript variables in GTM to detect ad blockers, trigger messages to users using ad blockers, pass values to Google analytics custom dimensions using Google tag manager, track ad blockers in Google analytics, track universal analytics user id using true user id from your back end.
You can take Google Tag Manager (GTM) Advanced Applications on Udemy.
5. Learn Google Tag Manager: Crash Course
Learn how to make data-driven business decisions, analyze relevant insights, and improve your customer's experience
- Course rating: 4.4 out of 5.0 (75 Ratings total)
- Duration: 3 Hours
- Certificate: Certificate of completion
With this course, you will learn how to:
- Use GTMs features to manage and simplify tag implementation for Marketers, Analysts, and Developers
- Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer
- Setup a GTM Account
- Create a tag container and deploy it onto a website in order to start using GTM
- Create tags, triggers, and variables in the Google tag manager
- Use trigger filters to fire tags only when specific conditions are satisfied
- Use event tracking to track user behavior on a website (and its pages) and send relevant information to Google Analytics
- Manage versioning and rollback
- Create different environments to define a Tag deployment pipeline
- Master advanced topics like HTML5 video tracking with custom tags and variables
In this course, you will master all the Google Tag Manager (GTM) features, including containers, workspaces, tags, triggers, and variables, setting up a GTM account, creating and managing containers, and how to use Google tag manager with Google analytics and track page views.
You will also learn how to track links and button clicks with GTM and send data to GA or any other analytics tool, how to install the Facebook conversion/ re-targeting pixel using custom tags, how to manage versioning and rollback, how to create environments and generate environment-specific containers. In addition, during the course, you will have the opportunity to test your skills by completing a set of challenges as well.
You can take Learn Google Tag Manager 2018: Crash Course on Udemy.
6. Learning Google Tag Manager Online Class
Google Tag Manager is a hugely popular technology that allows marketers to easily manage all their website and app tags from one central tool.
- Course rating: 15,877 total enrollments
- Duration: 1.5 Hours
- Certificate: Certificate of completion
The course includes:
- Work with Accounts and Containers
- Using Built-in Tags
- Work with Variables
- Create Triggers
- Control Versioning
- Debug Your Tags
- Use Custom HTML Tags
This course shows marketers how to effectively leverage Google Tag Manager.
Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, work with control versions and user access, create custom variables and JavaScript, fire Google Analytics events using triggers, and more.
Plus, discover crucial time-saving best practices that will help you avoid many common mistakes.
You can take the Learning Google Tag Manager Certificate Course on LinkedIn.
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