6 Top Google Tag Manager Courses Online
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Once the Tag Manager snippet has been added to your website or mobile app, you can configure tags via a web-based user interface without having to alter and deploy additional code. This reduces errors and frees you from having to involve a developer whenever you need to make changes.
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Top Google Tag Manager Courses, Tutorials List
- Advanced Google Tag Manager Online Class
- Google Tag Manager (GTM) Training Course - From Zero to Hero
- Google Tag Manager with Facebook & Google Remarketing Tags
- Setting up Google Tag Manager in WordPress and Unbounce
- Google Tag Manager: Crash Course
- Start Using Google Tag Manager
1. Advanced Google Tag Manager Online Class
Go beyond the basics with Google Tag Manager. Learn about creating custom variables, advanced tagging techniques, advanced tag management techniques, and more.
The course includes:
- Custom Variables in the Data Layer
- Advanced Tagging Techniques
- Modifying Page Contents
- Tag Management Process
- Server-Side Tagging
This Google Tag Manager tutorial teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and server-side tagging. It shows you how to capture the data you need for custom variables.
Next, the course walks you through advanced tagging techniques like measuring how many users are reading each post and using the full Enhanced ECommerce implementation for Google Analytics.
Plus, it shows you ways to modify your page contents with Google Tag Manager. The tutorial also explores some naming conventions and templates that help track and standardize your projects, then explains how to make sure you are compliant with GDPR and CCPA cookie consent.
- Course rating: 4.8 out of 5.0 (113 Ratings total)
- Duration: 1 hour
- Certificate: Certificate on completion
2. Google Tag Manager (GTM) Training Course - From Zero to Hero
Learn Google Tag Manager (GTM) with Google Analytics including event tracking and Facebook Retargeting/Remarketing Pixel
In this course, you will:
- Learn & understand and use Google tag manager with confidence
- Learn how to deploy various tags and track them in Google Analytics
- Achieve Google analytics implementation mastery
- Learn how to use the data layer to track certain actions
- Learn how to deploy Facebook pixel via Google tag manager
- Become confident in using Google tag manager
- Learn data layers in the Google tag manager course
This course will cover everything you need to know to start using Google Tag Manager. Step by step it takes you through various features of Google Tag Manager and show you how you can implement various Tags. You will go from not knowing anything about Google Tag Manager and Data Layers to mastering them and using them with confidence.
- Course rating: 4.3 out of 5.0 (2679 Ratings total)
- Duration: 3.5 hours
- Certificate: Certificate on completion
3. Google Tag Manager with Facebook & Google Remarketing Tags
Learn how to use Google Tag Manager ( GTM ) by deploying Facebook and Google Remarketing Tags on your WordPress Website
In this course, you will learn about the following:
- Working with Google Tag Manager (GTM)
- Deploying tracking codes on your website
- Auto event tracking with GTM
- How to deploy Google Analytics tracking code with GTM
- Tracking form submissions, file downloads, link clicks, button clicks, etc.
- Deploying Facebook and Google ads remarketing pixel in your website
- Conversion tracking with GTM
In this course, you will be learning to deploy some tags on your websites like Google Analytics tracking code, Facebook remarketing pixel, and Google ads conversion pixel. Also, you can track, file downloads, outbound link clicks, form submissions, button clicks, conversions, and e-commerce tracking.
- Course rating: 3.2 out of 5.0 (322 Ratings total)
- Duration: 2 hours
- Certificate: Certificate on completion
4. Setting up Google Tag Manager in WordPress and Unbounce
Learn how to implement Google Tag Manager in WordPress or Unbounce landing pages
In this course, you will learn the following:
- How to create a Google tag manager account
- How to set up a tag manager container
- How to install the container
- How to setup up and configure a tag for tracking
This course covers several topics like setting up a Google tag manager account, creating a tag container, installing a tag container in WordPress, adding Tags: Facebook pixel, custom Facebook event, Google Analytics, installing Google tag manager globally in Unbounce, creating a custom Facebook event on button press, and installing and using the testing tool.
- Course rating: 4.1 out of 5.0 ( 9 Ratings total)
- Duration: 37 min
- Certificate: Certificate on completion
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5. Google Tag Manager: Crash Course
Learn how to manage your Marketing Tags the Smart Way and focus on data-driven decision making
In this course, you will learn how to:
- Setup a GTM Account;
- Create a tag container and deploy it onto a website in order to start using GTM;
- Create tags, triggers, and variables in Google tag manager;
- Use trigger filters to fire tags only when specific conditions are satisfied;
- Interact with the majority, if not all, of the features provided by Google tag manager;
- Use event tracking to track user behavior on a website (and its pages) and send relevant information to Google analytics;
- Understand what the data layer is and how it can be used to unlock the full power of Google tag manager and send dynamic data;
- Manage versioning and rollback;
- Use the Google tag manager preview mode to test tags before publishing to production;
- Create different environments to define a tag deployment pipeline;
- Master advanced topics like HTML5 video tracking with custom tags and variables;
- Use recommended tools for marketers, analysts, and developers to monitor tags and debug tagging implementations
This course teaches you exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for marketers, analysts, and developers. During the course, you will have the opportunity to test your skills by completing a set of challenges.
- Course rating: 4.7 out of 5.0 ( 80 Ratings total)
- Duration: 3 hours
- Certificate: Certificate on completion
6. Start Using Google Tag Manager
Without Having To Know How To Code
With this course, you will be able to:
- Set up website tracking (Facebook Pixel, Google Pixel, Google Analytics) through Google Tag Manager
- Add additional information to their Google Analytics by recording button clicks and people who stay a set amount of time or longer on their website
In this course, you will learn about Google Tag Manager and how to manage all the JavaScript code you're given by Facebook, Google, and other websites across the internet to track visitors from Facebook Ads, and Google Ads.
- Course rating: 4.7 out of 5.0 ( 80 Ratings total)
- Duration: 3 hours
- Certificate: Certificate on completion
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