8 Best Copywriting Courses & Classes online
For selling products and services online, a persuasive sales copy is required. And since more and more companies are starting to sell goods online, demand for qualified copywriters is rising.
Are you fond of writing and consider copywriting as a new career path? It’s time for you to enroll in the copywriting course and take the first step to get a new job.
Here are four reasons to complete copywriting courses:
- Become a freelancer and start working from home. Work flexible hours to spend more time with your friends and family.
- Fight the monotony. Work on new challenging projects every day.
- Unlock your potential and build a successful career in a creative field.
- Enjoy your work. Choose the projects that appeal personally to you.
Top Copywriting Courses & Tutorials List
- The Complete Copywriting Course: Write to Sell Like a Pro
- Freelance Copywriting: Write Dirty. Go Big. Start Now
- Simple Copywriting Secrets: How to Write Killer Sales Copy
- Learning to Write Marketing Copy
- Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy
- Copywriting for Social Media
- Introduction to Personal Storytelling
- The Art of Storytelling for Freelancers and Creators
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Best Copywriting Online Courses for Professional Writers and Beginners
1. The Complete Copywriting Course: Write to Sell Like a Pro
This is one of the most popular copywriting courses on Udemy that has more than 25,500 enrollees. It teaches not only how to write a sales copy, but also how to write emails, press releases, and create other textual content.
This course will be helpful for those writers who want to conquer “blank page anxiety” and also gain some knowledge in sales psychology. The course includes 3 hours of on-demand video dedicated to such topics:
- The importance of creating a meaningful persona
- The ideas on how to flip the product’s advantages into customer benefits
- The use of emotions in writing copies
- Copywriting formulas PAS and AIDA
- The science behind writing compelling headlines and call to actions
This course also includes a series of four so-called pocket guides on writing winning case studies, press releases, web copies, and emails.
- Course rating: 4.6 out of 5.0 (10,248 Ratings total)
- Duration: 3 Hours
- Certificate: Certificate of completion
2. Freelance Copywriting: Write Dirty. Go Big. Start Now
This course was designed for writers who know little or nothing about freelance copywriting. The basic idea of the course is to explain to learners how they can start writing killer sales copies and make money fast.
Key elements of this course include:
- Basic concepts of copywriting. The principal differences between freelance copywriting and traditional copywriting
- Ways to get to know the audience and to “dive into” someone’s reality
- Persuasive tactics. Tips on how to tell the right story to engage the audience and how to make yourself and others look credible
- Methods for writing catchy headlines, sub-headings, and call to actions
- Practical tips on how to start creating great copies right here and right now. Explanation of AIDA and PAS copywriting structures
- All you need to know about client management: where to find clients, how to smooth communication, how to deliver drafts
Once you complete the copywriting course, you will be able to launch your freelance career on platforms like Upwork, or writing websites like Studicus and WowGrade.
- Course rating: 4.6 out of 5.0 (360 Ratings total)
- Duration: 2.5 Hours
- Certificate: Certificate of completion
3. Simple Copywriting Secrets: How to Write Killer Sales Copy
This copywriting course will be useful for both: newbies in copywriting and those who want to sharpen up their copywriting skills.
The course is short yet information-dense. It walks learners through the four key elements of writing persuasive sales copy:
- Copywriting brief –why it’s necessary and how to write one
- Features of the product – how to turn them into benefits and win the attention of the target audience
- Power of well-written headline – how to choose the right words to grab the readers’ attention
- Irresistible call to action – how to come up with catchy phrases that force customers to take the desired action
The course consists of 14 short videos: 5 lectures, 5 “worksheets”, and additional materials. In the “worksheets”, the author of the course uses detailed practical examples to show learners how to apply gained theoretical knowledge.
- Course rating: 4.7 out of 5.0 (107 Ratings total)
- Duration: 0.7 Hours
- Certificate: Certificate of completion
4. Learning to Write Marketing Copy
This course will provide you with insights into copywriting that generates leads and sparks sales. Also, it will get you acquainted with everything you need to know about writing the first draft, testing headlines, and using typography.
The course discusses the following topics:
- Creating the plan from scratch
- Handy tools for creating effective marketing copies
- Work on the first draft
- Structuring marketing copies for print and the web
- Rewriting existing copies for a webpage, product description, and social media
- Managing a copywriting team
- Defining the brand voice
- Creating an editorial calendar
“This course will be useful not only for copywriters but also for business owners and managers. The course helps to understand how marketing copies work and how they can benefit companies in general,” says Nora Mallory, a head of copywriting at TrustMyPaper.
- Course rating: 59,245 total enrollments
- Duration: 1.8 Hours
- Certificate: Certificate of completion
- View course
5. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy
From this course, students can learn how to cut through the noise online, stand out from the competition, and communicate the message to the target audience. In this 60-minute class, divided into 16 thematic video lessons, you can learn the following:
- Fundamentals of writing for the web. Basic rules of writing landing pages, emails, web pages descriptions, and more
- The key differences between content writing and copywriting
- The art of writing headlines. Three templates that you can use for different types of content
- The guidelines on how to use the 8-point research questionnaire to discover the deepest desires and fears of the target audience
- Tips on how to start speaking your readers’ language
- Three methods on how to overcome writer’s block and create remarkable copies every day all year long
This course has a Staff Picks badge. It means SkillShare highlights this course as one of the best ones. The students’ satisfaction level is 98%.
6. Copywriting for Social Media
This course will help you learn how to write effective copy to attract and engage your brand's audience.
In this course, you will learn the following:
- Learn about the books that have affected his writing and check out his recommended reading list for fresh writing styles and ideas.
- Learn about the necessity of a strong brief and how to use one to write copy in the second unit.
- Work on three crucial parts to develop the entire idea for your social media campaign: insight, challenge, and idea.
- Get some tips on how to add a twist to your content to make it more memorable.
This course teaches you how to write social media content that is concise, concise, and to the point. Last but not least, you'll learn how to make your content more memorable by adding a twist.
Duration: 2h 10m
Paul Anglin
7. Introduction to Personal Storytelling
The five most common personal stories among creative professionals will serve as the basis for this course on selling your projects, captivating your audience, and showing them the value of your professional services to get paid what your work is worth.
In this course, you will learn the following:
- The Main Ingredients of Your Personal Stories
- The Most Frequently Used Personal Stories in the Professional Field
- The Toolbox
This course will teach you how to write effectively using the five senses and which emotions you would like to evoke while telling a story. The next step is to explore "magic items," one of those crucial details that help the protagonist overcome challenges or conflicts.
Duration: 4h
Antonio Nunez Lopez
8. The Art of Storytelling for Freelancers and Creators
In storytelling, words take the place of paintbrushes to paint pictures. In other words, it's what makes a brand relatable and leaves a lasting impression on its audience by forming its hero's journey. For anyone interested in learning how to tell compelling and relatable stories, this course is for you. It is ideal for freelancers, teachers, coaches, entrepreneurs, and content creators.
In this course, you will learn the following:
- Finding Your Story
- Being Relatable
- Storytelling Techniques
- Writing for Your Website
This course will help you develop your story so that it resonates with your target audience. During this course, you will learn to write in a way that grabs people's attention from the first sentence and keeps them reading until the end. With the art of storytelling, you will increase your online presence or brand recognition.
Duration: 4h
Sun Yi
Copywriting courses will open new job opportunities for you:
When you complete a copywriting course, you can start looking for your first project. Fortunately, it’s not that difficult for talented writers to attract clients.
Demand for copywriting services is rather high, so copywriting jobs are available almost at every freelance platform and writing service. Here are a few websites to start your job search from:
- Fiverr – It’s an international freelance platform where you can sell your copywriting services. To attract clients, you need to create a catchy profile and price your work adequately.
- BestEssayEducation – If you like to write on education-related and scientific topics, check out this website. No matter whether you are a newbie or an expert in copywriting, here you can land a highly-paid job.
- Freelancer – It’s a freelance platform where you can browse various projects and bid for the projects you like. Competition among freelancers on this site is rather high, so you need to bid low to start contact with your very first client.
- GrabMyEssay – It’s another great writing website where you can find a job. If you are a talented copywriter, you will be paid very well.
Once you get enough experience, you can open your own copywriting agency and take your business to the next level. Your future success depends only on your dedication and writing talent.
Thank you for reading this. We hope our course curation would help you to pick the right course to learn copywriting. If you want to explore more, you can take the free copywriting courses.
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