Description
In this course, you will :
- Use keyword research to maximise your SEO profits.
- Understand the monetary value of the keyword you want to target. Be familiar with free and paid keyword research tools.
- Understand the many types of keywords in order to select the most profitable ones.
- How to Quickly Generate Hundreds of Keyword Ideas
- Create a keyword strategy for your SEO campaign.
- Determine which keywords you will be able to rank for. Create and implement a comprehensive link building campaign.
- Discover the greatest backlinks for any website.
- Analyse the competitors to learn how to outperform them.
- Understand the what, where, when, why and how to back linking
- Develop an internal linking structure to boost rankings and improve link building efforts
- Know which free (and premium) tools can be used in the link building process
- Download examples of exact link building strategies to use in your own link building campaign
- Understand what an SEO audit is and why it is key to achieving top search engine rankings
- Understand the step-by-step process for performing an SEO audit to fully understand a website's ranking potential
- View a website how a search engine sees it
- Select the right keywords to optimize a website for
- Use a variety of on-page optimization techniques to increase search engine rankings
- Properly optimize website content for maximum SEO results
- Understand a website's speed, what causes it to lag, and how to improve it.
- Recognise the significance of a website setup to convert visitors
- Set up and use top search engine tool reports
- How to Quickly Index Web Pages in Search Engines
- Examine how well your website is set up to rank in search engines and keep track of the outcomes.
- Determine who your internet rivals are. Learn what they are doing and how to outperform their SEO efforts.
- Figure out how to outrank and surpass your competitors.
Syllabus :
- An Introduction to Profitable Keyword Research
- Understanding Keywords
- Keyword Research Tools
- How to Easily (& Quickly) Generate a Long List of Potential Keywords to Research
- Determining Keyword Search Volume To Find Your Traffic Driving Keywords
- Analyzing the Ranking Data & Keyword Competition to Find The Winners
- Putting Your Keyword Research Into Action
- An Introduction to SEO Auditing
- Preparing For The Audit
- Site Audit Part 1: On-Site Optimization
- SEO Audit Part 2: Using Website Standards & Tools
- SEO Audit Part 3: Off Site SEO
- SEO Audit Part 4: Competition Analysis
- Website Promotion
- Completing the Website SEO Audit
- Understanding Link Building
- A Few Things To Understand About Back Linking
- The Top Backlinking Questions Anwsered
- The Importance of Understanding Your Competition When Link Building
- Link Building Tactics & Techniques: Where to Find and Acquire Links
- Directories: To Use or Not To Use?