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Introduction to Search Engine Optimization

Learn Introduction to Search Engine Optimization from University of California, Davis. Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches

Description

Featured on: May 24, 2019

You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you.

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