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Brand & Content Marketing

Learn Brand & Content Marketing from IE Business School. Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling.

(*)★★ (*)★★ (*)★★ (*)★★ (*)★★ 4.5
17 reviews

12 h

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Digital Branding and Engagement

Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.

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Strategic Brand Management

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.

108 h

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Branding and Customer Experience

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities.

(*)★★ (*)★★ (*)★★ (*)★★ (*)★★ 4.6
10 reviews

13 h

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Brand and Product Management

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value.

(*)★★ (*)★★ (*)★★ (*)★★ (*)★★ 4.7
486 reviews

13 h