5 Best Marketing Communication Courses For Beginners in 2022

Thinking of learning marketing communication, but aren't sure where to start? Here is the best list of courses that will teach you Marketing Communication as a Beginner.

5 Best Marketing Communication Courses For Beginners in 2022

Marketing is one of the main means of creating and maintaining a brand and image. The concept of branding is all about promoting the goals and vision of the brand and the company as a whole, but underestimating the importance of marketing communications helps to create and give the necessary brand awareness impulse in an indirect way, such as marketing communication.

Using Marketing Communication theory and strategy, marketing professionals, public relations directors, brand managers, digital media-related media, social media marketers, and other media professionals can create, execute and track advertising and multi-channel communications targeting specific audiences and influencers.

Keeping this in mind, here at Coursesity, we have curated some of the Best Online Marketing Communications Courses with certification. Hope that you will find the best course for you to learn how to show the characteristics and nature of the company's proposals in a positive light, creating strong competition for the main competitor, and acting as a pull factor for customers.

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Top Marketing Communication Tutorials List

  1. Marketing Communication | Integrated Marketing Communication

  2. Integrated Marketing Communications

  3. Marketing Communications Online Class

  4. Marketing Communications for Professional Marketers

  5. Integrated Marketing Communications Strategies

1. Marketing Communication | Integrated Marketing Communication

Learn Marketing Communication from scratch.

The course includes:

  • Advertising
  • Sales Promotion
  • Public Relation/ Publicity
  • Direct and Digital Marketing
  • Personal Selling
  • Consumer Promotion vs Trade Promotion

Initially, you will learn the basics and components of Communication along with the Strategic Goals of Marketing Communication. You will learn about what is Integrated Marketing Communication (IMC) and Promotion Mix.

Next, you will understand the process of Advertising, Sales Promotion, Public relations, Direct & Digital Marketing, and Personal Selling. You will also learn how to decide on the budget for advertising.

Plus, you will learn about Media Mix along with Push vs Pull Strategies of promotion.

You can take Marketing Communication | Integrated Marketing Communication certificate course on Udemy.

Course rating: 4.4 out of 5.0 ( 229 Ratings total)
Duration: 1 h
Certificate: Certificate on completion

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2. Integrated Marketing Communications

Offered by IE Business School. Learn Marketing Communication step by step.

The course includes:

  • IMC Planning Background
  • IMC Planning Process
  • Advertising Management & Design
  • Marketing Communications Mix

Initially, you will learn what integrated marketing communications are. The course will run you through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. Additionally, you will learn about the latest trends in the market.

Next, you will focus on the planning process for an effective integrated marketing communications campaign. The Marketing Communication course will talk about the potential challenges you may come across while communicating with your consumers and the tricks to overcome these challenges.

Finally, you will be able to learn about possible message strategies, advertising appeals, and execution frameworks through a lot of examples. Additionally, you will be able to use tools such as customer promotion activities, public relations, etc.

You can take the Integrated Marketing Communications certification course on Coursera.

Course rating: 4.7 out of 5.0 ( 2,018 Ratings total)
Duration: 11 h
Certificate: Certificate on completion

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3. Marketing Communications Online Class

Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.

The course includes:

  • Conducting Research to Understand the Marketing Landscape
  • Creating a Marketing Plan
  • Including a Mix of Media To Excite Your Customers
  • Launching Your Marketing Campaign and Achieving Program Success

With this Marketing Communication course, you will learn how to chart your own marketing roadmap. Learn how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies.

Plus, you will also learn how to launch your campaign and track your program through a measurement dashboard.

You can take the Marketing Communications Online Class certification course on Linkedin Learning.

Course rating: 4.7 out of 5.0 ( 477 Ratings total)
Duration: 1 h 34 m
Certificate: Certificate on completion

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4. Marketing Communications for Professional Marketers

Understand how Successful Marketing Communications can Super-Charge your Business.

In this course, you will:

  • Avoid costly marketing communication problems.
  • Explore Marketing Communications Areas.
  • Learn how to Convey a Message.
  • Learn the Problematic Areas of Marketing Communications.
  • Understand Corporate Communications Principles.

In this Marketing Communication course, you will explore all the essentials and beyond of Marketing Communications. The first section serves to clarify ideas about the principles of marketing communications. After exploring the scope, role, and tasks of marketing communications, ideas concerning the reconfiguration of the marketing communications mix are presented.

Next, you will understand the role of marketing communications within the development of buyer/seller relationships is explored from an audience perspective.

Finally, the course brings these two elements together in the form of a marketing communication/relationship dynamic. You will learn how understanding an audience's preferred relationship with a supplier should shape the type of marketing communications mix used to communicate with them.

You can take Marketing Communications for Professional Marketers certificate course on Udemy.

Course rating: 4.1 out of 5.0 ( 81 Ratings total)
Duration: 2 h 30 m
Certificate: Certificate on completion

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5. Integrated Marketing Communications Strategies

Learn to use an Integrated Marketing Communication strategy to create a seamless experience across touchpoints to differentiate from the competition and attract and retain customers.

The course includes:

  • Identify and Overcome Barriers
  • Know Your Competition
  • Align Your Strategy and Brand
  • Leverage Customer Insights
  • Measure and Optimize

This course covers how to identify and overcome barriers to integration; how to conduct a SWOT analysis to differentiate from competitors; how to use brand storytelling to integrate your marketing strategy.

Next, you will learn how you can leverage customer insights to integrate across paid-owned-earned touchpoints and measure and optimize.

Plus, the course shares examples and the tools you need to write an integrated marketing communication strategy that will help you engage customers, build your brand, and improve internal team collaboration.

You can take the Integrated Marketing Communications Strategies certification course on Linkedin Learning.

Course rating: 4.6 out of 5.0 ( 46 Ratings total)
Duration: 50 m
Certificate: Certificate on completion

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