8 Best Brand Management Courses - Learn Brand Management Online
Building a brand is not an easy task and if you are looking to build a brand in today's fast-paced market, then you need to learn Brand Management. It is one of the most popular subjects when it comes to marketing courses. A lot of students and even working professionals can learn a lot by studying this topic.
Brand management involves using techniques to increase the perceived value of a product line or brand over time. It is all about making sure, the customers get the best experience, from your brand and the product associated with it.
Keeping this in mind, here at Coursesity, we have curated some of the Best Brand Management Courses Online with certification. Hopefully, you will be able to find the best course for you to help you learn all the tools and instruments that are available to build a strong brand.
Top Prometheus Courses & Tutorials
- Brand Management: Build Successful Long-Lasting Brands
- Brand Management: Aligning Business, Brand, and Behaviour
- Brand Strategy: Management of Your Brand Reputation
- Brand Management & Building in 2022
- Brand and Product Management
- Create a Brand Strategy
- Brand building for Startups: How to win Consumer Minds?
- Advanced Branding
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1. Brand Management: Build Successful Long-Lasting Brands
In this course, you'll learn how to build money-making brands step by step. The course begins with a discussion of the basics of brand management. As an introduction, it will consider some issues related to brand nurturing.
Requirements: Basic Marketing and Business Knowledge.
In this Brand Management course, you will learn the following:
- Plan successful brand
- Grow your brand
- Learn how to brand 360 degrees
- Develop a Valuable and Lasting Brand
Managing brands effectively requires a consensus about the brand's nature. Intangible assets such as brands need a framework to characterize their quality. Therefore, you will learn how to plan, create, grow, and manage brands that create immense value over time with the help of this comprehensive guide.
- Course rating: 4.5 out of 5.0 (515 Ratings total)
- Duration: 5h 26m
- Certificate: Certificate on completion
2. Brand Management: Aligning Business, Brand, and Behaviour
Throughout the course, we will explore how brands evolve from a visual identity (e.g., logo) and an image (customers' brand associations) to a multi-dimensional process (moments that matter), which includes the entire organization. Therefore, brands are not just external promises to customers but also a tool for executing business strategies through internal cultural and behavioral changes.
In this Brand Management course, you will learn the following:
- Brand Purpose & Experience
- Brand Design & Delivery
- Brand Leadership and Alignment
- Brand Practices & Engagement
- Brand Metrics & Returns
The course enables you to develop a deeper understanding of the evolving practice of brand management, one that goes beyond what most organizations practice today. It will motivate you to deliver your brands, regardless of your role in your organization, resulting in superior customer value.
- Course rating: 4.9 out of 5.0 (6,351 Ratings total)
- Duration: 17h
- Certificate: Certificate on completion
3. Brand Strategy: Management of Your Brand Reputation
The more well-known your brand is, the more likely you are to succeed in building your market trust and becoming a leader in your field. This course will teach you how to create and protect a strong brand reputation with tips from brand expert Chelsea Krost.
In this Brand Management course, you will learn the following topics:
- The Benefits of Brand Reputation Management
- Brand Strategy: Building a Strong Reputation
- How to Build Your Brand Reputation
- Brand Reputation Management and Monitoring
Throughout the course, Chelsea discusses how to hone your brand strategy through practical guidance in critical areas, including Corporate social responsibility, diversity, and inclusion, working with influencers in the right manner, and managing negative reviews.
Furthermore, she discusses how important it is to monitor your brand's reputation through internal brand audits, as well as some tools to help you manage your online reputation.
- Course rating: 4.7 out of 5.0 (271 Ratings total)
- Duration: 1h 17m
- Certificate: Certificate on completion
- View course
4. Brand Management & Building in 2022
As a part of this course, you will work alongside an experienced brand strategist and designer to learn the art of strategic brand building and management. In this course, you will learn how to build a strategic brand step-by-step.
In this Brand Management course, you will learn these 6 important steps:
- Follow the same strategic framework top agencies use across the world to build brands people love.
- Understand how to position a brand uniquely to maximize profitability and make the competition irrelevant.
- Learn how to build incredibly accurate customer personas and understand your customers to their core.
- Discover why we remember certain brands and forget others to ensure your brand is always front of mind.
- How direct access to many free editable guidelines and resources to keep your brand consistent over the long term.
- Direct support and assistance with a leading strategic branding consultant to help you get the most out of the course.
There is no other step-by-step strategic branding course that guides you effortlessly through creating a brand people love and can connect over. Throughout the course, you will receive action points and guidance on building your brand.
- Course rating: 4.6 out of 5.0 (131 Ratings total)
- Duration: 1h 13m
- Certificate: Certificate on completion
5. Brand and Product Management
This course will walk you through six modules explaining how to manage a product through its life cycle and ultimately equip your employees to understand how to deliver on your brand promise. In the course, you will hear from consumers and industry professionals about the importance of brand strategy through interviews.
In this Brand Management course, you will learn the following:
- Gain insight into Theoretical Principles in Monitoring.
- Learn how to install and configure a Prometheus Server.
- Instrument web applications to expose Prometheus metrics.
- Monitor a wide range of Hosts, Applications, and Services with Exporters
- Push metrics to a pull-based monitoring solution
- Learn to implement several Service Discovery solutions within your environment
- Understand and construct complex queries with PromQL
- Issue complex alerts to multiple end-points like Slack and PagerDuty.
- Supplement your time-series metrics with fancy Dashboards.
This course teaches you the importance of brand and product management and how to use brand development and architecture to achieve success. Upon completing this course, you will be able to develop an activity plan to bring your brand strategy to life, both internally and externally.
- Course rating: 4.7 out of 5.0 (2,434 Ratings total)
- Duration: 14h
- Certificate: Certificate on completion
6. Create a Brand Strategy
The best brands come from an intentional definition of their brand strategy, even if it may seem like great brands are born into a culture fully realized. Therefore, you will learn how to create a Brand Strategy in this course.
In this Brand Management course, you will learn the following:
- Frame Your Brand Strategy: Starting with Customer and Market Research.
- Develop Your Brand Promise: Building a Unique Position.
- Define Your Brand Character: Articulating Brand Value.
- Activate Your Brand Strategy: Connecting with Customers.
- Refine Your Brand Strategy: Influencing the Customer Experience.
This course explains how to create a compelling brand strategy for your organization with branding expert Lindsay Pedersen. Throughout the course, she demonstrates how to frame a strategy and discusses brand positioning, including how to climb a benefit ladder. In addition, she explains how to create a brand personality, choose a tone, and implement an activation plan.
- Course rating: 4.7 out of 5.0 (1,121 Ratings total)
- Duration: 1h
- Certificate: Certificate on completion
- View course
7. Brand Building for Startups: How to win Consumer Minds?
The course will help your company build a brand with a clear and unique value proposition, which will win the hearts of your consumers by defining key drivers and ensuring that your brand is highly recognizable and remembered.
In this Brand Management course, you will learn the following:
- What is a Brand? Brand Management? Brand Building? and Brand Development?
- Why do we need to build brands? We are living in a Brand World!
- Learn how to analyze and define market opportunities.
- Learn how to be differentiated and charge more for it.
- Learn how to build brand equity.
- Learn how to develop a brand identity brief, logo brief, etc.
- How to find a professional graphic designer without breaking the bank.
- Define a unique value proposition to win.
- How do set KPIs to evaluate the completion from the agency or freelancers?
- Create a brand personality to build a relationship with your customers.
First, the course will explain the importance of brands, how to build brands, and what the course offers. The next step is to determine where to study. In other words, you need to know and understand clearly what concepts are necessary to build strong brand equity.
After that, the course will show you how to win the hearts and minds of consumers. It means applying part 2 to real-world business instead of just learning theory. Last but not least, the course shows you how to prepare practically for a brand launch on a budget.
- Course rating: 4.2 out of 5.0 (218 Ratings total)
- Duration: 2h 41m
- Certificate: Certificate on completion
8. Advanced Branding
Advanced Branding means incorporating your company's unique characteristics into every aspect of your business, including design, messaging, marketing and PR, and company culture. The course will teach you how branding works, how to build and maintain a more competitive brand, and how to build a more appealing brand.
In this Brand Management course, you will learn the following topics:
- Components of Branding
- Brand Research
- Brand Development
- Brand Experience
- Brand Touch Points
- Brand Management
- Brand Loyalty
- Brand Validation
The course explores best practices for researching, developing, visualizing, and managing brands. It also teaches you how to keep track of your brand as it grows and how to incorporate your brand across various customer touchpoints.
- Course rating: 4.7 out of 5.0 (753 Ratings total)
- Duration: 1h
- Certificate: Certificate on completion
- View course
Thank you for reading this. We hope our course curation will help you pick the right course to learn brand management.
Hey! If you have made it this far then certainly you are willing to learn more and here at Coursesity, it is our duty to enlighten people with knowledge on topics they are willing to learn. Here are some more topics that we think will be interesting for you!